SHASHIN JAIN

Leading comprehensive supply chain and recipient experience strategies, leveraging advanced technologies for operational excellence and profitable growth across IMEA and South Asia.

• Serving as a Strategic AI Committee Member, spearheading enterprise-wide deployment of predictive analytics and GenAI tools, automating 10% of workflows and unlocking $1 million annually for reinvestment.
• Architecting cross-border scalability and pioneering 100% drop-ship models, generating new revenue streams and ensuring 99% business continuity during geopolitical disruptions.
• Providing board-level advisory on ESG alignment, reducing operational risks by 30% through compliance automation and sustainable sourcing practices.
• Leading supply chain and go-to-market (GTM) strategies across 18 countries (India, Middle East, Africa, South Asia) for merchandise and gift voucher programs.
• Overseeing the Global Capability Center (GCC) in India, which achieved $1M+ in cost savings and 40% operational efficiency improvement.
• Directing the Recipient Experience (Rx) team of 20+, managing 2,500 clients and 70,000+ annual queries across IMEA, South Asia, and US.
• Driving 20% improvement in customer satisfaction by aligning service standards and KPIs with U.S. Directors.
• Utilizing Genesys, JIRA, and SAP to consistently exceed stringent SLAs and KPIs, including First Contact Resolution (FCR), Customer Satisfaction (CSAT), and Voice of Customer (VOC).
• Safeguarding $1 million in costs through strategic business reviews using Tableau and JIRA.
• Implementing process improvements and Root Cause Analysis (RCA) initiatives, significantly increasing productivity and turnaround times.
• Leading initiatives to reduce operational risk and compliance gaps by 20% across merchandise returns, insurance claims, audits, and training.
• Fostering cross-regional collaboration and Learning & Development (L&D) programs to drive innovation and growth.

Directed comprehensive supply chain, merchandising, and award strategy across the IMEA region, focusing on cost efficiency, vendor management, and process optimization.

• Developed a 100% drop-ship model with 12,000+ SKUs, increasing product availability by 30% and reducing stockouts by 35%.
• Launched a Global Capability Center (GCC) in India, supporting 20+ processes, delivering $1M+ in cost savings and improving operational efficiency by 40% through process standardization and automation.
• Established warehousing and logistics operations in India, reducing import lead times by 75% (from 30 to 7 days) and cutting logistics costs by 50%.
• Reduced sourcing costs by 8% through strategic logistics optimization and vendor negotiations.
• Managed 50+ global vendor contracts (NDA, SOCII, GDPR, REACH), improving vendor performance by 30% through comprehensive supplier scorecards.
• Integrated SAP, JIRA, and middleware for API/EDI connectivity with 20+ vendors, reducing order processing time by 30% and dispatch time by 40%.
• Designed and implemented international supply chain KPIs and processes, leveraging analytics and cloud tools to achieve $500,000 in savings.

Oversaw end-to-end supply chain and merchandising operations for the IMEA region, driving client satisfaction and business growth.

• Collaborated with sourcing and merchandising leaders to implement best practices for 300+ clients, resulting in a 10% increase in sales.
• Partnered with HR and 5+ recruitment firms to build a robust talent pipeline for merchandise roles in India.
• Developed Long Service Awards solutions for local and international markets, generating INR 60 million in revenue.
• Collaborated cross-functionally (Legal, Compliance, IT, Finance, Customer Service) to develop audit and compliance frameworks for IMEA vendors, reducing operational risks.
• Led business continuity planning (BCP), risk assessment, and mitigation strategies for critical business areas.
• Supported RFP/RFQ processes with Sales and Legal, utilizing CRM and case management tools to secure $6 million in new business.

Managed strategic sourcing and supply chain initiatives, laying foundational improvements for regional operations.

• Contributed to the initial setup and optimization of supply chain processes, enhancing early operational efficiency.
• Assisted in key vendor negotiations and managed initial vendor relationships to secure favorable terms.
• Supported the implementation of foundational supply chain KPIs and reporting mechanisms.

Led buying and merchandising for a major retail and B2B operation, focusing on Apple products and driving significant revenue growth.

• Headed buying and merchandising for 30+ Apple Retail stores and B2B, managing a portfolio valued at ~INR 4 billion.
• Redesigned ERP system, significantly reducing aging inventory.
• Built and mentored a high-performing merchandising team of 7 members.
• Enhanced visual merchandising, increasing accessories attachment ratio from 1:1 to 3:1.
• Supported service centers to improve profitability.
• Developed business mix strategies and managed working capital effectively.
• Developed new vendors and finalized Annual Operating Plan (AOP) budgets.
• Planned revenue mix and managed Open-to-Buy (OTB) to optimize inventory.
• Launched international brands and exclusive partnerships, expanding product offerings.

Managed national category for IT products, overseeing significant expansion and profitability for a leading retail chain.

• Led buying, merchandising, and planogramming for the IT category during Reliance Digital's expansion from 7 to 250+ stores in 4 years.
• Managed a product portfolio valued at over INR 2 billion.
• Oversaw multiple categories, including laptops, desktops, printers, Apple products, gaming, and A/V accessories.
• Developed comprehensive product planning and category strategies for all assigned IT categories.
• Identified and capitalized on new business opportunities, driving significant category growth.
• Negotiated with vendors to optimize product and brand mix, balancing top-line revenue and bottom-line profitability.
• Managed stock-on-hand (SOH) and end-cap promotions to maximize sales and inventory turnover.

Managed merchandising for entertainment categories, optimizing profitability and inventory for a major retail format.

• Managed vendor relationships and conducted cost-benefit analyses to optimize category profitability.
• Oversaw working capital and Return to Vendor (RTV) management for assigned categories.
• Grew portfolio of gaming consoles (PlayStation, Xbox, Nintendo), gaming software, movies, music, home theatre, and accessories valued at ~INR 90 million.
• Solely managed over 8,000 SKUs.
• Improved GMROF (Gross Margin Return on Footage) and GMROI (Gross Margin Return on Investment) for A/V accessories and media categories.
• Trained in JDA demand planning software; set up automated purchase order and inventory management modules.